Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. PR and legal teams often have conflicting crisis response goals, ...
Nice to meet you. I am Takaya Ito, and I am in charge of public relations and internal AI implementation at an import car ...
In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...
This story was originally published on Aug. 4, 2025. We’re republishing it as part of our countdown of top stories of the year. Meiko S. Patton is an AI communications specialist at the United States ...
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Public relations is the work of cultivating the value of the field. Thoughts after watching YouTube
This time, I would like to write about what I rethought regarding the work of public relations after watching a YouTube video ...
Generative AI can help PR professionals work smarter and overcome creative roadblocks. It’s not about cutting corners or replacing skilled workers, but giving you the power to do more. AI is a ...
PR is an integral part of a business's marketing strategy; however, sometimes friction occurs between marketing and PR teams as a consequence of their misunderstanding what each side's goals are. As ...
If you ask journalists and PR professionals what they fear most from AI, typically they’ll say variations of the same narrative: AI will make content so easy to create that their roles will have ...
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