Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine Yahoo's desktop and mobile video advertising ...

Dublin, May 19, 2025 (GLOBE NEWSWIRE) -- The "Programmatic Advertising Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033" has been added to ResearchAndMarkets.com's offering ...

Podcast advertising once required brands to find individual shows, negotiate deals and arrange host-read spots one at a time.

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

PubMatic (Nasdaq: PUBM) is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified platform that connects buyers, publishers, data partners, ...

For three decades, digital advertising has added technology layers in the name of efficiency. The result is a programmatic ...

Magnite (NasdaqGS:MGNI) has been selected as the primary video ad server and programmatic technology provider for HP TV+. The ...

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ...

On Thursday, February 27, Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate "Will Programmatic Advertising Overtake Brand Advertising ...

Learn how growing brands and agencies can access enterprise DSPs like DV360, Amazon DSP, Adform, and The Trade Desk without ...

Although overall programmatic advertising deals continue to build -- up 15% year-over-year -- programmatic buying and selling of streaming advertising inventory still has a way to go, according to a ...

Lyft Media and advertising platform StackAdapt have teamed to launch programmatic, in-app advertising within the Lyft app, according to a press release. The offering will allow StackAdapt clients ...