Podcast advertising once required brands to find individual shows, negotiate deals and arrange host-read spots one at a time.

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As programmatic buying becomes more common in audio, marketers and platforms have to fight the temptation to cram in as many ...

Ad tech giant Taboola has struck a deal with NBC News to exclusively power all of its programmatic, or automated, display advertising sales, CEO Adam Singolda tells Axios. Why it matters: It's a major ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The word “curation” awakens the imagination of selecting a great ...

Looking at the most recent data available, Australia’s digital advertising market grew 14 per cent across the past financial ...

Broadsign Platform to unlock programmatic demand and scalable OOH operations across Context Networks inventory, with gaming ...

Research firm eMarketer, in its first programmatic media forecast for Germany, projected that the programmatic digital market will grow by more than 24% this year to reach $885.34 million. By ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...