Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

That the world of programmatic advertising can be a wild west for brands and advertisers is no secret. As this buying method has evolved, it has increasingly become complex and opaque, with supply ...

StackAdapt ( the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2027 report. The research finds that top-performing marketers are taking ...

Programmatic audio combines the efficiency, scale and transparency of programmatic buying with the benefits of audio to reach audiences in new places, at more times of day and in spaces where ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Next year, we expect nearly 92% of total display ad spend to be transacted programmatically, reaching $175.58 billion. However, signal loss and privacy regulations are making the programmatic ...

Speaking exclusively to Portada, as part of the Portada Live series powered by Sabio, Monica Capelan of Horizon Media detailed how Project Embrace, advancements in data innovation, and the use of AI ...

Retail, B2B and banking marketers build very different programmatic stacks on the same foundation. Here is what each specialist layer signals. Programmatic Ads stacks look deceivingly similar from a ...

The digital battlefield is heating up as election season looms. This year’s presidential and congressional races are unprecedented, potentially seeing the highest voter engagement or disengagement ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...