The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Podcast advertising once required brands to find individual shows, negotiate deals and arrange host-read spots one at a time.

Ad tech giant Taboola has struck a deal with NBC News to exclusively power all of its programmatic, or automated, display advertising sales, CEO Adam Singolda tells Axios. Why it matters: It's a major ...

Key stat: Though programmatic nonvideo digital display ad spend will continue to grow through 2026 when it will hit $70.99 billion, its share of total programmatic digital display ad spend is ...

Don’t think that programmatic is going to be replaced as a sales/buying mechanism any time soon. Programmatic display buying is seeing sustained growth in Europe despite a certain maturing, according ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic has effectively become the defining mechanism for delivering ads. This benchmark guide unpacks how programmatic advertising is shaping spend in key channels. Welcome to our latest edition ...

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