The challenges of tracking, tagging and targeting mobile users is legendary. As Ed Moore, Product Marketing Strategist for Openwave, explains, the technical differences between standard Web-based ...

Mobile app developers and marketing professionals are currently facing a shared challenge: respecting consumers’ privacy while still effectively targeting and engaging their desired audiences. This ...

Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location ...

A new report out today from zLAbs, the security research arm of mobile security platform provider Zimperium Inc., warns of a significant rise in mobile phishing, or “mishing,” as attackers ...

TubeMogul on Tuesday announced a partnership with Factual, a mobile location data company, that will make Factual’s Geopulse Proximity and Geopulse Audience targeting capabilities available directly ...

Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 ...

82% of all phishing sites now target mobile devices. The figure comes from Zimperium's 2024 zLabs Global Mobile Threat Report, which also shows that 76% of these sites use HTTPS, tricking users into ...

Real-time, location-based marketing provider xAd recently released the results of a survey it conducted to understand the global state of location-based mobile advertising, which found that nearly 80 ...

Phishing sites specifically targeting mobile devices amounted to 82% of all examined, with a sharp increase in the use of HTTPS sites to create a false sense of security. Mobile-targeted phishing ...