As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more ...

Performance Marketing Metrics: Which KPIs Drive Better ROI? Many marketers often wonder which metric is best for evaluating performance. Performance marketing comes with a lot of data, and it’s easy ...

Senior management focuses on conversions while sales and marketing teams focus on new leads. Recurring revenue metrics are downplayed or ignored. Test results for offers are dismissed by senior ...

How much does a “like” on Facebook really matter? And how important, really, is increasing your company’s market share? Answers to these questions are important to marketers for obvious reasons. If a ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Opinions expressed by Entrepreneur contributors are their own. Businesses can’t improve what they don’t know needs to be improved — nor can they double down on what works if they don’t know what is ...

Email marketing is one of the most effective ways to engage with your audience and turn subscribers into buyers. Just because you run an email marketing campaign doesn’t mean it’s as effective as it ...

What are your marketing metrics telling you? If you rely on the standard measurement tactics, probably not much. Consider a classic metric such as clickthrough rate. By most standards, a "successful" ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

In the last few years, social influencers have emerged as powerful media channels, and marketers are taking note. In 2015, "you saw leading edge companies adopting influencer marketing ... and it's ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...