Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

NEW YORK, April 28, 2025 /PRNewswire/ -- A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV ...

Although the digital TV video and streaming worlds are expanding, overall digital video advertising has not really moved the needle in terms of a more personalized approach, according to a new study.

The news: US digital video ad spend will increase 14% YoY in 2025, reaching $72.4 billion compared with $63.8 billion spent in 2024, per the IAB 2025 Digital Video Ad Spend & Strategy Report. Digital ...

U.S. digital video ad spending is expected to reach $81.9 billion in 2026, doubling what advertisers spent just five years ago, according to IAB’s “2026 Digital Video Ad Spend & Strategy Report.” It ...

All digital video advertising spending -- connected TV (CTV), social video, and online video, including YouTube -- is projected to grow 11% this year to $81.9 billion, according to a new Interactive ...

Digital video is becoming a primary environment for AI, targeting, and outcome accountability, according to the recently released “2026 IAB Digital Video Ad Spend & Strategy Report: Part One.” The ...

The news: Digital video will widen its lead over linear TV this year in total share of the TV and video ad spend market. The Interactive Advertising Bureau (IAB) forecasts US digital video ad spend ...

NEW YORK, May 5, 2026 /PRNewswire/ -- U.S. digital video ad spending is projected to surpass $80B in 2026, growing 11% year-over-year - nearly 20% faster than the total ad market - according to IAB, ...

For decades, live sports has been one of advertising’s most exclusive environments. The audience is large, the attention is concentrated and the inventory is scarce. That combination has traditionally ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...