Customer experience (CX) is the sum total of customers' perceptions and feelings resulting from interactions with a brand's products and services. CX spans the lifetime of customers' relationships ...
Opinion
Business Daily Africa on MSNOpinion
Why the extra mile is the defining measure of customer experience
Customer experience is no longer a measure of how well a business serves its clients. It is increasingly a measure of how well it understands them, anticipates their needs and earns their continued ...
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