A lot has happened since Candy Crush and Angry Birds burst onto the scene. Today mobile gaming is a huge market with advertisers spending billions annually to reach players all over the world. It ...

The global video game market was projected to generate approximately $187.7 billion in revenue in 2024, according to Newzoo, and continues to expand despite macroeconomic volatility. Long-term ...

Driving a lot of the growth is free-to-play mobile games in which game developers make money from ads that run within the games. It's an audience advertisers are keen to reach and an area Core Gaming ...