Hardly a day goes by in CTV Ad Land without at least one mention of performance. Netflix entered the fray last week when it unveiled its conversion API, which is “designed to help advertisers prove ...

Microsoft is giving advertisers a new server-side option for sending conversion data directly to its advertising platform, reducing their dependence on browser-based tracking. What’s happening.

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Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...

The value of all advertising centers around whether it gets consumers to convert—that usually means buying something, but could also mean installing an app, visiting a store, or subscribing to a ...

NEW YORK, April 16, 2026 /PRNewswire/ -- DIRECTV Advertising announced an expanded relationship with LiveRamp (NYSE: RAMP), the leader in data collaboration, to integrate with LiveRamp's Conversions ...