There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix. The emergence of Yahoo Web Analytics, ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

Google Analytics now supports app conversions in its performance and attribution reports. Availability varies by property, ...

As Twitch progressively grows and goes through changes the improvements to the site on both the front and backend keep coming. Twitch's latest improvements come in the form of a new page for ...

WhatsApp is working on a latest feature which will allow users to easily get insights for their channels by providing them with important analytics in order to better understand their audience.

MOUNTAIN VIEW, Calif., April 18, 2016 /PRNewswire/ -- Guardian Analytics, the market leader in behavioral analytics solutions for preventing banking fraud, today announced Omni-Channel Fraud ...

Predictive analytics are becoming crucial in B2B marketing. Channel leaders want to know which partners are about to go quiet, which ones are ready to grow, and where to invest. Unfortunately, most ...

Working in tandem with your company’s channel partners to achieve your separate and corresponding goals is an underrated but useful approach to a smooth and mutually beneficial relationship. It’s ...

Regardless of whether channel partners or customers remain skeptical about the hype surrounding AI, the market is moving full steam ahead with enhancements to AI and analytics technologies. This is ...

Long-Awaited Industry Solution Fuses Mobile Location Data from Leading Providers to Enable Seamless Integration of OOH Planning and Buying into a Marketer’s Digital and Mobile Media Mix NEW ...

The post Apple Wants Jon Prosser’s YouTube Revenue and Analytics, and His Lawyer Says Enough appeared first on Android ...