Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Apr 11, 2023, 12:00pm EDT This article is more than 3 years old.

A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research ...

WASHINGTON, Feb. 12, 2024 (GLOBE NEWSWIRE) -- Today, the U.S. Small Business Administration (SBA) announced the 200,000th graduate of the Boots to Business (B2B) program. This milestone re-emphasizes ...

Banks have spent years modernizing digital account opening, payments interfaces, and customer experience. But in B2B cards, innovation has slowed, even as demand for more flexible commercial card ...

Looking for successful examples of B2B loyalty programs. I have a B2B client who believes they should implement a loyalty program, but I only have familiarty with B2C. I also challenge their strategy ...

OVERLAND PARK, Kan.--(BUSINESS WIRE)--TreviPay, a global B2B payments infrastructure partner, today announced the expansion of its partnership with Aventon to support the launch of the Aventon Payment ...

Pricing software maker Zilliant has launched its Zilliant Quick Start Program, designed to allow faster deployment times for its software, which powers intelligent commerce for B2B companies. The ...

B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. The report was ...

The digital trend may seem like a no-brainer, but the adoption of e-invoicing for private sector firms has been slow. A study released last October by IDC Manufacturing found that fewer than 50 ...

Expansion builds on North American program success and brings flexible invoicing and net terms to Aventon’s growing retailer network in Europe OVERLAND PARK, Kan., April 21, 2026--(BUSINESS ...