Restaurants looking to stand out in a crowded marketplace may want to take a closer look at augmented reality. New research from Washington State University suggests that adding augmented reality, or ...

Google Maps loves augmented reality. After launching augmented reality walking navigation in 2019 and indoor AR navigation in 2021, it’s now showing off augmented reality search results. Augmented ...

Virtual Reality hardware products have been akin to flash paper. They burn real hot then quickly fizzle out, having barely scratched the surface of adoption. With the introduction of Apple Vision Pro, ...

Paolo Bicchieri is the associate editor for the Northern California and Pacific Northwest region writing about restaurant and bar trends, coffee and cafes, and pop-ups. At a sprawling new temple to ...

Fast casual restaurant chain Moe’s Southwest Grill is encouraging diners to use their smartphones to interact with art on display in its locations and launch an augmented reality experience enabling ...

White Castle is trying out the augmented reality marketing trend for the first time, with the burger brand’s partnership with Borderlands: the Lionsgate film adaptation of the popular video game ...